Workforce Solutions Built Around the Work
Primero Workforce Solutions helps organizations build more reliable workforces through specialized staffing, hands-on workforce management and a team that stays involved.
Who We Are
A Workforce Partner That Stays Close to the Operation
Primero is a family-owned workforce solutions company serving employers across light industrial, healthcare environmental services and K-12 custodial operations.
We provide staffing, but our role goes further.
Our team works closely with the organizations we serve to understand the workplace, the people and the day-to-day challenges behind each workforce need. That gives us a clearer picture of what the operation requires and helps us stay accountable after employees start.
What Makes Primero Different
We Know the Work Before We Recruit for It
The more we understand the operation, the better we can support the workforce.
Primero Workforce Managers spend time in the environments they serve, learning the jobs, schedules, expectations and challenges firsthand.
That knowledge shapes how we recruit, prepare and manage employees.
Our Approach
People First. Performance Matters.
Strong workforce performance starts with people who know what is expected and have the support to succeed.
For employees, that means clearer communication, better preparation and a team that stays connected.
For employers, it means more reliable coverage, stronger workforce stability and less time spent reacting to staffing problems.
Our goal is to make work better for both sides.
Our Services
Specialized Workforce Solutions Under One Primero Brand
Primero Light Industrial
Primero Environmental Services
Managed EVS workforce solutions for healthcare facilities that need reliable coverage, consistent service and hands-on workforce management.
Primero School Custodial Services
What We Believe
Better Workforce Support Starts With Being Present
- Learn the operation before trying to solve the problem
- Prepare people for what the job actually requires
- Communicate clearly with employers and employees
- Stay involved after the work begins
- Address problems directly
- Focus on workforce performance, not just headcount
Our Mission
Make Good Things Happen for People
Primero works to create workforce solutions that make work better for employers and employees alike.
For employers, that means building more reliable, productive workforces.
For employees, it means clearer expectations, better preparation and support from people who understand the workplace.
As a franchised company in the staffing industry, our brand image is everything, and Haley Marketing has done an amazing job making us stand out! Haley has fully retooled our marketing presence–from our main website to each of our staffing programs’ print materials, brochures, eBooks and local marketing. They’ve strengthen our brand at the national level and helped each of our local branches to compete more effectively!
The Haley team did a great and thorough job building our website to our specifications and keeping us informed along the way. Thank you!
Our contact responded quickly to our questions and with the answers we were looking for. Our website is sure to attract clients and candidates alike, and will be a valuable in asset in growing Staffing Touch.
Thank you for all the patience with which you worked with me and my changing mind on this [website]. I feel very satisfied with the end result. In the meantime I just got a verbal “OK” from my first client this morning! So a wonderful day all round!
Haley Marketing Group was an absolute pleasure to work with on our website project. They helped solve one of our largest challenges, to determine how to best showcase our individual business lines in addition to telling the story of our organization as a whole. They also struck an admirable balance between giving me extra time to meet our deliverables and pushing me to deliver if things started to take too long. I appreciate his guidance during the project and his post go-live support and training. Thanks Haley!
Our relationship with Haley Marketing goes back nearly five years when we first began getting serious about regularly reaching our clients and candidates. We wanted a program that was highly professional and well designed. It began as a mailing program and evolved to our current email marketing program. They also designed our website and provide us with the expertise exclusive to the staffing industry, and are remarkably responsive to our needs. They bring the creativity to our programs and I highly recommend Haley Marketing and their team of professionals!
Resources & Insights

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